The Vivvi & Bloom™ Clean Standards

Our Vivvi & Bloom™ Definition of Clean:

At Vivvi & Bloom™, we care about your little one just as much as you do. Our products contain many nature-inspired ingredients and responsibly sourced shea butter*. Clean means something different for everyone. When we say clean, we mean we're only using intentional ingredients that are formulated to be gentle on sensitive skin. We have a purpose for every ingredient we select and use in our products. Our products have been clinically tested and proven gentle on all skin types, even sensitive skin. We are as committed to sustainability as you are—so our bottles are made with 100% recycled plastic.

Four Key Components Go Into Our Clean Definition

1. Our Promise

  • Clinically tested proven gentle
  • Formula not tested on animals & vegan
  • Pediatrician & Dermatologist tested
  • Hypoallergenic
  • Allergy tested
  • Proven gentle on all skin tones

2. Ingredients

  • Intentional ingredients, made with responsibly sourced shea butter*
  • Clinically proven gentle & effective on all skin tones & skin types
  • Allergy tested
  • Formulated without:
    • Phthalates
    • Dyes
    • Gluten
    • Silicones
    • Essential oils

3. Sustainability

  • Bottles made out of 100% recycled plastic
  • Reduced waste
  • Responsibly sourced shea butter*

4. Naturality

  • 96%+ Natural Origin Formulas**
  • Many nature-inspired ingredients

*Excludes the Vivvi & Bloom™ 2-in-1 scalp and body massage oil.

**We consider an ingredient naturally derived if more than 50% of its molecular weight is retained from its natural source (plant, mineral, fermentation) after processing. 96% of our formula, based on cumulative volume including water, is made up of naturally derived ingredients.

More resources

A mom playing with her happy toddler

Our greater purpose is to help babies thrive.

Vivvi & Bloom™ has helped support 5,000 babies through their partnership with Newborns in Need. This is just the beginning and our impact continues to grow!

A woman applying Vivvi & Bloom’s 2-in-1 face and body whip lotion to her child

Meet the Vivvi & Bloom™ Village: Real Parents, Real Voices

At Vivvi & Bloom, we want to make parenting easier so parents can have one less worry. With the help of our community, we continue to keep our products real, nature-inspired, and safe.


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