Our Story

At VIVVI & BLOOM™, your little ones and the planet have always been front of mind. Together with our community of real parents and caregivers, and fair-trade farmers and suppliers, we source many naturally derived ingredients** to create safe and effective products—all to support healthy babies, empower local and global communities, and show some love to our planet.

**Naturally derived ingredients as per ISO 16128-1:2016

BIPOC parents and their kids

Created with real parents, for real parents

We know babies, but you know yours best. That’s why all our products have been co-created by our very own VIVVI & BLOOM™ community—a diverse and dedicated group of real parents and caregivers who strive to give their babies non-toxic, and naturally derived** products that truly work. From sharing their honest views on parenting and baby products, to telling us what they expect from a brand that “just gets it,” they have helped us shape VIVVI & BLOOM™ into a brand that proudly supports all parents and caregivers.

 

**Naturally derived ingredients as per ISO 16128-1:2016

 

Backed by more than 20 scientific studies and product tests, the VIVVI & BLOOM™ collection has all the nature-inspired ingredients your little one needs—and none of the ingredients you don’t want.

EWG Verified

96%+ Natural Origin Formulas*

Clinically Proven Gentle & Safe

Formula Not Tested On Animals & Vegan

Pediatrician & Dermatologist Tested

Hypoallergenic

*As per ISO 16128-1:2016 based on cumulative volume including water

OUR PURPOSE

Our greater purpose is to help babies thrive.

Parents who helped co-create Vivvi & Bloom™ identified Newborns In Need as the organization to support because their mission aligned so perfectly with our own.

OUR PURPOSE

Our greater purpose is to help babies thrive.

Parents who helped co-create Vivvi & Bloom™ identified Newborns In Need as the organization to support because their mission aligned so perfectly with our own.

coconuts and cinnamon on a surface

Made with carefully chosen ingredients that work together to do more

We’re inspired by nature, so we look outside our lab to find ingredients you can feel good about, including responsibly sourced shea butter. We formulated our products without parabens, sulfates, dyes, phenoxyethanol, silicones, or phthalates for even more peace of mind. All of our products are Environmental Working Group (EWG) verified, pediatrician & dermatologist tested, and real parent approved.

Supports and nurtures babies and communities

We’re proud to team up with local communities and fair trade organizations to help foster a happier, healthier environment for you, your babies, and generations to come. From planting community gardens, to partnering with nonprofits and alliances that work to achieve better livelihoods for farmers and workers, our goal is to spark an impact that reaches from Village to vendor to your baby—and beyond.

toddler feet on parents

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